{"id":14679,"date":"2019-12-25T03:01:35","date_gmt":"2019-12-25T03:01:35","guid":{"rendered":"https:\/\/dev-phuxuanuni.pantheonsite.io\/?page_id=14679"},"modified":"2023-06-21T18:22:38","modified_gmt":"2023-06-21T11:22:38","slug":"digital-marketing-4-0","status":"publish","type":"page","link":"https:\/\/pixabu.com\/en\/digital-marketing-4-0\/","title":{"rendered":"Digital Marketing 4.0"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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COURSE FOR WHOM?<\/span><\/h2>

The short-term course is designed for business officers, marketing professionals, admissions personnel, website content managers, shop owners managing fan pages, online entrepreneurs, homestay owners, or students majoring in Economics, Technology, Foreign Languages, Tourism, or anyone interested in business.<\/span><\/p>

The course consists of 2 modules:<\/span><\/p>

Module 1: Facebook and Facebook Ads<\/span><\/strong><\/p>

Module 2: Google + Landing page<\/span><\/strong><\/p>

At the end of the course, participants will have fundamental knowledge and skills to perform the following tasks:<\/span><\/p>
Total Duration:<\/span><\/td>32 hours<\/span><\/td><\/tr>
Number of Sessions:<\/span><\/td>8 sessions<\/span><\/td><\/tr>
Schedule:<\/span><\/td>Saturday, Sunday<\/span><\/td><\/tr>
Sessions per Week:<\/span><\/td>4 sessions<\/span><\/td><\/tr>
Lesson Structure: 4 hours<\/span><\/td>\u00a0<\/td><\/tr>
+ Theory:<\/span><\/td>1 hour<\/span><\/td><\/tr>
+ Practice:<\/span><\/td>3 hours<\/span><\/td><\/tr><\/tbody><\/table>

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Each lesson covers a comprehensive content in the field of Digital Marketing. Participants will be guided by experts currently working directly in the business, providing both theoretical insights and practical applications for each content. Participants can directly apply the learned content to their work or activities.<\/span><\/p>

WHAT CAN YOU DO UPON COMPLETION?<\/span><\/h2>

At the end of the course, participants will have fundamental knowledge and skills to perform the following tasks:<\/span><\/p>
\u2013 Analyze customer needs and characteristics<\/span><\/td><\/tr>
\u2013 Create and manage fan pages<\/span><\/td><\/tr>
\u2013 Run and optimize Facebook ads<\/span><\/td><\/tr>
\u2013 Create accounts and run ads on Google<\/span><\/td><\/tr>
\u2013 Write Google ad content<\/span><\/td><\/tr>
\u2013 Research strategies and build keywords<\/span><\/td><\/tr>
\u2013 Create advertising campaigns on Google search network<\/span><\/td><\/tr>
\u2013 Analyze the effectiveness of marketing campaigns<\/span><\/td><\/tr><\/tbody><\/table>

CERTIFICATE<\/span><\/h2>

Participants who complete the course content and meet the requirements will receive a \"Digital Marketing 4.0\" certificate from Phu Xuan University. Participants who have not completed all course content can join (free of charge) the remaining content in the next course to meet the certification requirements.<\/span><\/p>

Tuition Fees<\/span><\/h2>

The course fee is 3.0 million VND per participant for both modules. If you register for individual modules, the tuition fee is 1.6 million VND per module. Groups receive the following fee reductions:<\/span><\/p>
Group Size<\/span><\/th>Discount Rate<\/span><\/th><\/tr><\/thead>
\u2013 2 people<\/span><\/td>10%<\/span><\/td><\/tr>
\u2013 3 people<\/span><\/td>15%<\/span><\/td><\/tr>
\u2013 4 or more people<\/span><\/td>20%<\/span><\/td><\/tr>
\u2013 Student (*)<\/span><\/td>20%<\/span><\/td><\/tr>
\u2013 Group of 2 students<\/span><\/td>15%<\/span><\/td><\/tr>
\u2013 Group of 3-4 students<\/span><\/td>25%<\/span><\/td><\/tr>
\u2013 Group of 5 students<\/span><\/td>40%<\/span><\/td><\/tr><\/tbody><\/table>
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(*) Students currently studying at Phu Xuan University receive a 15% fee reduction, a group of 2 people receives a 20% discount, and a group of 3-4 people receives a 25% discount.<\/span><\/div>
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    \n\t\t\t <\/ul>\n <\/div>","protected":false},"excerpt":{"rendered":"

    Kho\u00e1 h\u1ecdc d\u00e0nh cho ai? Kho\u0301a ho\u0323c ng\u0103\u0301n ha\u0323n da\u0300nh cho ca\u0301c ca\u0301n b\u00f4\u0323 kinh doanh, marketing, tuy\u00ea\u0309n sinh, qua\u0309n tri\u0323 n\u00f4\u0323i dung website, fan-page chu\u0309 shops, ng\u01b0\u01a1\u0300i kinh doanh tr\u00ean ma\u0323ng, chu\u0309 homestay,\u2026 ho\u0103\u0323c sinh vi\u00ean ca\u0301c nga\u0300nh Kinh t\u00ea\u0301\/ C\u00f4ng ngh\u00ea\u0323\/ Ngoa\u0323i ng\u01b0\u0303\/ Du li\u0323ch ho\u0103\u0323c b\u00e2\u0301t c\u01b0\u0301 ai y\u00eau thi\u0301ch kinh doanh. […]<\/p>","protected":false},"author":25,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/pixabu.com\/en\/wp-json\/wp\/v2\/pages\/14679"}],"collection":[{"href":"https:\/\/pixabu.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pixabu.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pixabu.com\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/pixabu.com\/en\/wp-json\/wp\/v2\/comments?post=14679"}],"version-history":[{"count":7,"href":"https:\/\/pixabu.com\/en\/wp-json\/wp\/v2\/pages\/14679\/revisions"}],"predecessor-version":[{"id":22291,"href":"https:\/\/pixabu.com\/en\/wp-json\/wp\/v2\/pages\/14679\/revisions\/22291"}],"wp:attachment":[{"href":"https:\/\/pixabu.com\/en\/wp-json\/wp\/v2\/media?parent=14679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}