{"id":17667,"date":"2021-03-11T22:50:30","date_gmt":"2021-03-11T15:50:30","guid":{"rendered":"https:\/\/pixabu.com\/?p=17667"},"modified":"2021-03-11T22:50:30","modified_gmt":"2021-03-11T15:50:30","slug":"cac-to-chat-can-thiet-cua-nguoi-hoc-digital-marketing","status":"publish","type":"post","link":"https:\/\/pixabu.com\/en\/cac-to-chat-can-thiet-cua-nguoi-hoc-digital-marketing\/","title":{"rendered":"C\u00e1c t\u1ed1 ch\u1ea5t c\u1ea7n thi\u1ebft c\u1ee7a ng\u01b0\u1eddi h\u1ecdc Digital Marketing"},"content":{"rendered":"
T\u1eeb kh\u00f3a \u201cDigital marketing\u201d xu\u1ea5t hi\u1ec7n kh\u1eafp n\u01a1i, nh\u01b0ng vi\u1ec7c ch\u1ecdn l\u1ecdc ki\u1ebfn th\u1ee9c \u0111\u00fang \u0111\u1ec3 b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u v\u1ec1 chuy\u00ean ng\u00e0nh n\u00e0y li\u1ec7u c\u00f3 d\u1ec5 d\u00e0ng cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u. H\u00e3y c\u00f9ng nhau t\u00ecm hi\u1ec3u v\u1ec1 Digital Marketing, ngh\u1ec1 nghi\u1ec7p v\u00e0 nh\u1eefng t\u1ed1 ch\u1ea5t c\u1ea7n c\u00f3 n\u1ebfu b\u1ea1n mu\u1ed1n theo \u0111u\u1ed5i chuy\u00ean ng\u00e0nh n\u00e0y nh\u00e9!<\/em><\/strong><\/p>\n \u201cDigital Marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c d\u00f9ng Internet l\u00e0m ph\u01b0\u01a1ng ti\u1ec7n cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 trao \u0111\u1ed5i th\u00f4ng tin\u201d<\/em> \u2013 Asia Digital Marketing Association.<\/p>\n Digital Marketing<\/strong><\/em><\/a> nh\u1ea5n m\u1ea1nh \u0111\u1ebfn 3 y\u1ebfu t\u1ed1: s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n k\u0129 thu\u1eadt s\u1ed1, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng trong m\u00f4i tr\u01b0\u1eddng k\u0129 thu\u1eadt s\u1ed1, v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n Tuy m\u1ed7i ng\u01b0\u1eddi c\u00f3 \u0111\u1ecbnh ngh\u0129a v\u00e0 s\u1ef1 ph\u00e2n chia kh\u00e1c nhau v\u1ec1 Digital Marketing. Nh\u01b0ng trong khu\u00f4n kh\u1ed5 b\u00e0i vi\u1ebft n\u00e0y Marsal s\u1ebd gi\u1edbi thi\u1ec7u b\u1ea1n 07 Platforms ch\u00ednh trong Digital Marketing bao g\u1ed3m: Website (n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i), Qu\u1ea3ng c\u00e1o online, Social Media, Search (SEO v\u00e0 SEM), Email, cu\u1ed1i c\u00f9ng Moblie & Game nh\u1eb1m ho\u00e0n thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n Hi\u1ec7n t\u1ea1i \u1edf Vi\u1ec7t Nam \u0111ang ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c t\u00ecm ki\u1ebfm tr\u00ean Google Search. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111em v\u1ec1 nhi\u1ec1u ng\u01b0\u1eddi truy c\u1eadp trang web nh\u1ea5t c\u00f3 th\u1ec3. L\u1ee3i th\u1ebf c\u1ee7a vi\u1ec7c n\u00e0y \u0111\u00f3 l\u00e0 c\u00f3 th\u1ec3 kh\u00f4ng m\u1ea5t nhi\u1ec1u chi ph\u00ed. Nh\u01b0ng ho\u1ea1t \u0111\u1ed9ng n\u00e0y l\u1ea1i c\u1ea7n m\u1ea5t r\u1ea5t nhi\u1ec1u c\u00f4ng s\u1ee9c v\u00e0 ph\u1ea3i ch\u1edd r\u1ea5t l\u00e2u m\u1edbi c\u00f3 k\u1ebft qu\u1ea3.<\/p>\n Hi\u1ec7n t\u1ea1i hai k\u00eanh qu\u1ea3ng c\u00e1o l\u1edbn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam \u0111ang s\u1eed d\u1ee5ng l\u00e0 Google v\u00e0 Facebook Ads. Hai k\u00eanh n\u00e0y \u0111\u01b0\u1ee3c coi l\u00e0 k\u1ef9 n\u0103ng t\u1ed1i thi\u1ec3u c\u1ee7a m\u1ed9t Digital Marketer.<\/p>\n Bi\u00ean t\u1eadp vi\u00ean n\u1ed9i dung v\u00e0 Copywriter v\u1ed1n l\u00e0 2 v\u1ecb tr\u00ed kh\u00e1c nhau. M\u1eb7c d\u00f9 ch\u00fang \u0111\u1ec1u c\u00f3 \u0111i\u1ec3m chung l\u00e0 s\u1ebd ph\u1ea3i vi\u1ebft l\u00e1ch \u00edt nhi\u1ec1u. Content Editor \u0111\u00f2i h\u1ecfi t\u1ea7m nh\u00ecn, \u00fd t\u01b0\u1edfng, n\u1ed9i dung r\u1ed9ng h\u01a1n, \u0111\u1ed3ng th\u1eddi t\u1eadp trung v\u00e0o \u201cMarketing ch\u1eadm\u201d. C\u00f2n Copywriter c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 ng\u01b0\u1eddi vi\u1ebft qu\u1ea3ng c\u00e1o.<\/p>\n <\/p>\n V\u1ecb tr\u00ed thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda l\u00e0 v\u1ecb tr\u00ed g\u1ea7n nh\u01b0 b\u1eaft bu\u1ed9c trong ng\u00e0nh Digital Marketing. Trong m\u1ed9t campaign c\u00f3 th\u1ec3 c\u00f3 h\u00e0ng tr\u0103m \u1ea5n ph\u1ea9m c\u1ea7n thi\u1ebft k\u1ebf. V\u00e0 hi\u1ec7u \u1ee9ng h\u00ecnh \u1ea3nh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n mua s\u1ea3n ph\u1ea9m.<\/p>\n T\u01b0\u01a1ng t\u1ef1 Graphic Designer, Web Designer l\u00e0 v\u1ecb tr\u00ed thi\u1ebft k\u1ebf website, l\u00e0m vi\u1ec7c v\u1edbi giao di\u1ec7n web. N\u1ebfu Graphic Designer quan t\u00e2m t\u1edbi y\u1ebfu t\u1ed1 th\u1ecb gi\u00e1c \u2013 t\u1ea1o n\u00ean \u1ea5n t\u01b0\u1ee3ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng tham gia qu\u00e1 tr\u00ecnh mua s\u1ea3n ph\u1ea9m; Web Designer quan t\u00e2m \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n thao t\u00e1c mua h\u00e0ng tr\u00ean website.<\/p>\n M\u1ed9t trong nh\u1eefng v\u1ecb tr\u00ed hot nh\u1ea5t t\u1ea1i th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i. Social Media Marketing \u2013 Marketing qua m\u1ea1ng x\u00e3 h\u1ed9i \u2013 Facebook, LinkedIn, Instagram, TikTok \u2013 L\u00e0 v\u1ecb tr\u00ed y\u00eau c\u1ea7u r\u1ea5t nhi\u1ec1u v\u1ec1 n\u1ed9i dung, chi\u1ebfn l\u01b0\u1ee3c. Kh\u00e1c v\u1edbi SEO\/Paid Media, v\u1ecb tr\u00ed n\u00e0y y\u00eau c\u1ea7u kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o n\u1ed9i dung r\u1ea5t l\u1edbn.<\/p>\n N\u1ebfu m\u1ed9t c\u00f4ng ty tuy\u1ec3n d\u1ee5ng v\u1ecb tr\u00ed Digital Marketing th\u00ec c\u00f4ng vi\u1ec7c c\u1ee5 th\u1ec3 \u1edf \u0111\u00f3 s\u1ebd l\u00e0 g\u00ec?<\/p>\n Th\u01b0\u1eddng \u0111\u00e2y s\u1ebd l\u00e0 c\u00e1c c\u00f4ng ty nh\u1ecf tuy\u1ec3n In-house do h\u1ecd t\u00ednh ch\u1ea5t c\u00f4ng vi\u1ec7c s\u1ebd y\u00eau c\u1ea7u 1 ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m r\u1ea5t nhi\u1ec1u nhi\u1ec7m v\u1ee5 kh\u00e1c nhau. K\u0129 n\u0103ng b\u1eaft bu\u1ed9c th\u01b0\u1eddng s\u1ebd bao g\u1ed3m m\u1ed9t trong 4 k\u0129 n\u0103ng Google, Facebook, SEO, Content,\u2026 Ngo\u00e0i ra c\u00f3 th\u1ec3 s\u1ebd y\u00eau c\u1ea7u kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 nh\u01b0: Ps (Photoshop), Ai (Adobe Illustrator), Google Analytics, Google Search Console.<\/p>\n <\/p>\n D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 t\u1ed1 ch\u1ea5t \u0111\u00f2i h\u1ecfi \u1edf m\u1ed9t Digital Marketer chuy\u00ean nghi\u1ec7p. Ngo\u00e0i vi\u1ec7c h\u1ecdc h\u1ecfi c\u00e1c b\u00ed quy\u1ebft, m\u1eb9o, hay c\u1eadp nh\u1eadt xu h\u01b0\u1edbng m\u1edbi v\u1ec1 ng\u00e0nh Marketing c\u0169ng nh\u01b0 l\u0129nh v\u1ef1c m\u00ecnh ph\u1ee5 tr\u00e1ch, h\u00e3y d\u00e0nh th\u1eddi gian v\u00e0 s\u1ef1 t\u1eadp trung r\u00e8n luy\u1ec7n b\u1ea3n th\u00e2n ngay t\u1eeb nh\u1eefng h\u00e0nh \u0111\u1ed9ng \u0111\u01a1n gi\u1ea3n nh\u1ea5t h\u00e0ng ng\u00e0y. C\u00f3 nh\u01b0 v\u1eady, con \u0111\u01b0\u1eddng s\u1ef1 nghi\u1ec7p c\u1ee7a b\u1ea1n m\u1edbi tr\u1edf n\u00ean v\u1eefng v\u00e0ng, v\u00e0 b\u1ea1n c\u0169ng lu\u00f4n s\u1eb5n s\u00e0ng \u0111\u00f3n nh\u1eadn nh\u1eefng th\u1eed th\u00e1ch m\u1edbi, c\u00f4ng vi\u1ec7c m\u1edbi, v\u1ecb tr\u00ed m\u1edbi.<\/p>\n C\u00f3 th\u1ec3 n\u00f3i, tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Ph\u00fa Xu\u00e2n Hu\u1ebf l\u00e0 tr\u01b0\u1eddng \u0111\u1ea7u ti\u00ean \u0111\u01b0a ch\u01b0\u01a1ng tr\u00ecnh Digital Marketing v\u00e0o gi\u1ea3ng d\u1ea1y cho ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh. D\u1ef1a tr\u00ean n\u1ec1n n\u1ea3ng m\u1ea1ng l\u01b0\u1edbi online Internet, chuy\u00ean ng\u00e0nh Digital Marketing (Marketing s\u1ed1) cung c\u1ea5p cho sinh vi\u00ean c\u01a1 h\u1ed9i h\u1ecdc t\u1eadp v\u00e0 th\u1ef1c h\u00e0nh chuy\u00ean m\u00f4n nh\u01b0: Marketing, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kinh t\u1ebf th\u01b0\u01a1ng m\u1ea1i d\u1ecbch v\u1ee5, qu\u1ea3ng c\u00e1o, v\u1ebd v\u00e0 x\u1eed l\u00fd \u1ea3nh, x\u00e2y d\u1ef1ng, qu\u1ea3n tr\u1ecb website, Search Engine Marketing, Web and Mobile Marketing, SEO, Social Marketing\u2026 Kh\u00f4ng ch\u1ec9 v\u1ec1 Marketing n\u00f3i chung m\u00e0 bao g\u1ed3m c\u1ea3 c\u00e1ch th\u1ee9c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 4.0 trong vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch Marketing online song song v\u1edbi \u0111\u00f3 sinh vi\u00ean \u0111\u01b0\u1ee3c trau d\u1ed3i v\u1ec1 c\u1ea3 k\u1ef9 n\u0103ng m\u1ec1m v\u00e0 ngo\u1ea1i ng\u1eef.<\/p>\n V\u1edbi ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc ch\u1ec9 g\u00f3i g\u1ecdn trong 3 n\u0103m v\u1edbi c\u00e1ch h\u1ecdc th\u1ef1c chi\u1ebfn v\u00e0 thi k\u1ebft th\u00fac m\u00f4n d\u01b0\u1edbi h\u00ecnh th\u1ee9c b\u1ea3o v\u1ec7 \u0111\u1ed3 \u00e1n, sinh vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c r\u00e8n luy\u1ec7n \u0111\u1ea7y \u0111\u1ee7 ki\u1ebfn th\u1ee9c \u2013 k\u1ef9 n\u0103ng \u2013 th\u00e1i \u0111\u1ed9, \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng ng\u00e0y c\u00e0ng kh\u1eaft khe c\u1ee7a c\u00e1c doanh nghi\u1ec7p t\u1ea1i Hu\u1ebf c\u0169ng nh\u01b0 tr\u00ean to\u00e0n qu\u1ed1c.<\/em><\/p>\n > H\u1ecdc ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh kh\u00f3 hay d\u1ec5?<\/a><\/p>\n > H\u1ecdc ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh ra l\u00e0m g\u00ec?<\/a><\/p>\n > Top 5 tr\u01b0\u1eddng t\u01b0 \u0111\u00e0o t\u1ea1o ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh t\u1ed1t nh\u1ea5t<\/a><\/p>\n > 5 l\u00fd do n\u00ean h\u1ecdc ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh<\/a><\/p>\n\n T\u00ecm hi\u1ec3u v\u1ec1 ng\u00e0nh Digital Marketing<\/strong><\/h3>\n
Ngh\u1ec1 nghi\u1ec7p ph\u1ed5 bi\u1ebfn trong ng\u00e0nh Digital Marketing<\/strong><\/h3>\n
SEO – T\u1ed1i \u01b0u ho\u00e1 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/h5>\n
Advertising\/Paid Media\/Qu\u1ea3ng c\u00e1o<\/strong><\/h5>\n
Content Editor\/Copywriter<\/strong><\/h5>\n
Graphic Designer<\/strong><\/h5>\n
Web Designer<\/strong><\/h5>\n
Social Media Marketing<\/strong><\/h5>\n
6 t\u1ed1 ch\u1ea5t c\u1ea7n c\u00f3 c\u1ee7a m\u1ed9t Digital Marketer chuy\u00ean nghi\u1ec7p<\/strong><\/h3>\n
H\u1ecdc Digital Marketing \u1edf \u0111\u00e2u th\u00ec t\u1ed1t?<\/strong><\/h3>\n
See more<\/h5>\n
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