{"id":14679,"date":"2019-12-25T03:01:35","date_gmt":"2019-12-25T03:01:35","guid":{"rendered":"https:\/\/dev-phuxuanuni.pantheonsite.io\/?page_id=14679"},"modified":"2023-06-21T18:22:38","modified_gmt":"2023-06-21T11:22:38","slug":"digital-marketing-4-0","status":"publish","type":"page","link":"https:\/\/pixabu.com\/digital-marketing-4-0\/","title":{"rendered":"Digital Marketing 4.0"},"content":{"rendered":"\t\t
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Kho\u00e1 h\u1ecdc d\u00e0nh cho ai?<\/span><\/h2>

Kho\u0301a ho\u0323c ng\u0103\u0301n ha\u0323n da\u0300nh cho ca\u0301c ca\u0301n b\u00f4\u0323 kinh doanh, marketing, tuy\u00ea\u0309n sinh, qua\u0309n tri\u0323 n\u00f4\u0323i dung website, fan-page chu\u0309 shops, ng\u01b0\u01a1\u0300i kinh doanh tr\u00ean ma\u0323ng, chu\u0309 homestay,\u2026 ho\u0103\u0323c sinh vi\u00ean ca\u0301c nga\u0300nh Kinh t\u00ea\u0301\/ C\u00f4ng ngh\u00ea\u0323\/ Ngoa\u0323i ng\u01b0\u0303\/ Du li\u0323ch ho\u0103\u0323c b\u00e2\u0301t c\u01b0\u0301 ai y\u00eau thi\u0301ch kinh doanh.<\/span><\/p>

Kh\u00f3a h\u1ecdc g\u1ed3m 2 module:<\/span><\/p>

Module 1: Facebook v\u00e0 Facebook ads<\/span><\/strong><\/p>

Module 2: Google + Landing page<\/span><\/strong><\/p>

K\u00ea\u0301t thu\u0301c kho\u0301a ho\u0323c ho\u0323c vi\u00ean co\u0301 nh\u01b0\u0303ng ki\u00ea\u0301n th\u01b0\u0301c c\u01a1 ba\u0309n nh\u00e2\u0301t va\u0300 ky\u0303 n\u0103ng \u0111\u00ea\u0309 co\u0301 th\u00ea\u0309 th\u01b0\u0323c hi\u00ea\u0323n ca\u0301c c\u00f4ng vi\u00ea\u0323c sau \u0111\u00e2y:<\/span><\/p>
T\u00f4\u0309ng th\u01a1\u0300i l\u01b0\u01a1\u0323ng:<\/span><\/td>32 gi\u01a1\u0300<\/span><\/td><\/tr>
S\u00f4\u0301 bu\u00f4\u0309i ho\u0323c:<\/span><\/td>8 bu\u00f4\u0309i<\/span><\/td><\/tr>
Th\u01a1\u0300i gian:<\/span><\/td>T7, CN<\/span><\/td><\/tr>
S\u00f4\u0301 bu\u00f4\u0309i\/tu\u00e2\u0300n:<\/span><\/td>4 bu\u00f4\u0309i<\/span><\/td><\/tr>
C\u00e2\u0301u tru\u0301c ba\u0300i ho\u0323c (4 gi\u01a1\u0300):<\/span><\/td>\u00a0<\/td><\/tr>
+ ho\u0323c ly\u0301 thuy\u00ea\u0301t<\/span><\/td>1 gi\u01a1\u0300<\/span><\/td><\/tr>
+ th\u01b0\u0323c ha\u0300nh<\/span><\/td>3 gi\u01a1\u0300<\/span><\/td><\/tr><\/tbody><\/table>

\u00a0<\/p>

M\u00f4\u0303i ba\u0300i ho\u0323c la\u0300 m\u00f4\u0323t n\u00f4\u0323i dung hoa\u0300n chi\u0309nh trong li\u0303nh v\u01b0\u0323c Digital Marketing. Ho\u0323c vi\u00ean se\u0303 \u0111\u01b0\u01a1\u0323c ca\u0301c chuy\u00ean gia \u0111ang la\u0300m vi\u00ea\u0323c tr\u01b0\u0323c ti\u00ea\u0301p ta\u0323i doanh nghi\u00ea\u0323p h\u01b0\u01a1\u0301ng d\u00e2\u0303n ca\u0309 v\u00ea\u0300 ly\u0301 thuy\u00ea\u0301t va\u0300 th\u01b0\u0323c ha\u0300nh v\u01a1\u0301i t\u01b0\u0300ng n\u00f4\u0323i dung va\u0300 co\u0301 th\u00ea\u0309 tr\u01b0\u0323c ti\u00ea\u0301p \u01b0\u0301ng du\u0323ng ca\u0301c n\u00f4\u0323i dung \u0111a\u0303 ho\u0323c va\u0300o c\u00f4ng vi\u00ea\u0323c hay hoa\u0323t \u0111\u00f4\u0323ng cu\u0309a mi\u0300nh.<\/span><\/p>

H\u1ecdc xong l\u00e0m \u0111\u01b0\u1ee3c g\u00ec?<\/span><\/h2>

K\u00ea\u0301t thu\u0301c kho\u0301a ho\u0323c ho\u0323c vi\u00ean co\u0301 nh\u01b0\u0303ng ki\u00ea\u0301n th\u01b0\u0301c c\u01a1 ba\u0309n nh\u00e2\u0301t va\u0300 ky\u0303 n\u0103ng \u0111\u00ea\u0309 co\u0301 th\u00ea\u0309 th\u01b0\u0323c hi\u00ea\u0323n ca\u0301c c\u00f4ng vi\u00ea\u0323c sau \u0111\u00e2y:<\/span><\/p>
– Ph\u00e2n ti\u0301ch nhu c\u00e2\u0300u va\u0300 \u0111\u0103\u0323c \u0111i\u00ea\u0309m kha\u0301ch ha\u0300ng<\/span><\/td><\/tr>
– Ta\u0323o l\u00e2\u0323p va\u0300 qua\u0309n tri\u0323 fan-page<\/span><\/td><\/tr>
– Cha\u0323y qua\u0309ng ca\u0301o facebook v\u00e0 t\u1ed1i \u01b0u<\/span><\/td><\/tr>
– Ta\u0323o ta\u0300i khoa\u0309n va\u0300 l\u00e2\u0323p qua\u0309ng ca\u0301o tr\u00ean google<\/span><\/td><\/tr>
– Vi\u00ea\u0301t n\u00f4\u0323i dung qu\u1ea3ng c\u00e1o Google<\/span><\/td><\/tr>
– Nghi\u00ean c\u1ee9u chi\u1ebfn l\u01b0\u1ee3c v\u00e0 x\u00e2y d\u1ef1ng t\u1eeb kh\u00f3a<\/span><\/td><\/tr>
– Ta\u0323o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Google tr\u00ean m\u1ea1ng t\u00ecm ki\u1ebfm<\/span><\/td><\/tr>
– Ph\u00e2n ti\u0301ch hi\u00ea\u0323u qua\u0309 marketing campaign<\/span><\/td><\/tr><\/tbody><\/table>

Ch\u1ee9ng ch\u1ec9<\/span><\/h2>

Ho\u0323c vi\u00ean\u00a0hoa\u0300n tha\u0300nh \u0111\u00e2\u0300y \u0111u\u0309 n\u00f4\u0323i dung kho\u0301a ho\u0323c va\u0300 \u0111a\u0323t y\u00eau c\u00e2\u0300u \u0111\u00e2\u0300u ra\u00a0se\u0303 \u0111\u01b0\u01a1\u0323c c\u00e2\u0301p ch\u01b0\u0301ng nh\u00e2\u0323n\u00a0\u201cDigital Marketing 4.0\u201d\u00a0cu\u0309a Tr\u01b0\u01a1\u0300ng \u0110a\u0323i ho\u0323c Phu\u0301 Xu\u00e2n. Nh\u01b0\u0303ng ho\u0323c vi\u00ean ch\u01b0a hoa\u0300n tha\u0300nh \u0111\u00e2\u0300y \u0111u\u0309 n\u00f4\u0323i dung kho\u0301a ho\u0323c co\u0301 th\u00ea\u0309 tham gia (mi\u00ea\u0303n phi\u0301) ca\u0301c n\u00f4\u0323i dung co\u0300n thi\u00ea\u0301u v\u01a1\u0301i kho\u0301a ho\u0323c sau \u0111\u00ea\u0309 \u0111u\u0309 \u0111i\u00ea\u0300u ki\u00ea\u0323n c\u00e2\u0301p ch\u01b0\u0301ng nh\u00e2\u0323n.<\/span><\/p>

H\u1ecdc ph\u00ed<\/span><\/h2>

Ho\u0323c phi\u0301 cu\u0309a kho\u0301a ho\u0323c la\u0300 3,0 tri\u00ea\u0323u \u0111\u00f4\u0300ng\/ho\u0323c vi\u00ean g\u1ed3m 2 module. N\u1ebfu \u0111\u0103ng k\u00fd t\u1eebng module th\u00ec m\u1ee9c h\u1ecdc ph\u00ed l\u00e0 1,6 tri\u1ec7u \u0111\u1ed3ng\/module. Ca\u0301c nho\u0301m \u0111\u0103ng ky\u0301 \u0111\u01b0\u01a1\u0323c \u01b0u \u0111a\u0303i gia\u0309m ho\u0323c phi\u0301 nh\u01b0 sau:<\/span><\/p>
Nho\u0301m<\/span><\/th>M\u01b0\u0301c gia\u0309m<\/span><\/th><\/tr><\/thead>
\u2013 2 ng\u01b0\u01a1\u0300i<\/span><\/td>10%<\/span><\/td><\/tr>
\u2013 3 ng\u01b0\u01a1\u0300i<\/span><\/td>15%<\/span><\/td><\/tr>
\u2013 t\u1eeb 4 ng\u01b0\u01a1\u0300i<\/span><\/td>20%<\/span><\/td><\/tr>
\u2013 Sinh vi\u00ean (*)<\/span><\/td>20%<\/span><\/td><\/tr>
\u2013 Nho\u0301m 2 sinh vi\u00ean<\/span><\/td>15%<\/span><\/td><\/tr>
\u2013 Nho\u0301m 3-4 sinh vi\u00ean<\/span><\/td>25%<\/span><\/td><\/tr>
\u2013 Nho\u0301m 5 sinh vi\u00ean<\/span><\/td>40%<\/span><\/td><\/tr><\/tbody><\/table>
\u00a0<\/div>
(*) Sinh vi\u00ean \u0111ang ho\u0323c ta\u0323i Tr\u01b0\u01a1\u0300ng \u0110a\u0323i ho\u0323c Phu\u0301 Xu\u00e2n \u0111\u01b0\u01a1\u0323c gia\u0309m 15% ho\u0323c phi\u0301, nho\u0301m 2 ng\u01b0\u01a1\u0300i: gia\u0309m 20%, nho\u0301m 3-4 ng\u01b0\u01a1\u0300i gia\u0309m 25%<\/span><\/div>
\u00a0<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n
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    \n\t\t\t <\/ul>\n <\/div> \n","protected":false},"excerpt":{"rendered":"

    Kho\u00e1 h\u1ecdc d\u00e0nh cho ai? Kho\u0301a ho\u0323c ng\u0103\u0301n ha\u0323n da\u0300nh cho ca\u0301c ca\u0301n b\u00f4\u0323 kinh doanh, marketing, tuy\u00ea\u0309n sinh, qua\u0309n tri\u0323 n\u00f4\u0323i dung website, fan-page chu\u0309 shops, ng\u01b0\u01a1\u0300i kinh doanh tr\u00ean ma\u0323ng, chu\u0309 homestay,\u2026 ho\u0103\u0323c sinh vi\u00ean ca\u0301c nga\u0300nh Kinh t\u00ea\u0301\/ C\u00f4ng ngh\u00ea\u0323\/ Ngoa\u0323i ng\u01b0\u0303\/ Du li\u0323ch ho\u0103\u0323c b\u00e2\u0301t c\u01b0\u0301 ai y\u00eau thi\u0301ch kinh doanh. […]<\/p>\n","protected":false},"author":25,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/pixabu.com\/wp-json\/wp\/v2\/pages\/14679"}],"collection":[{"href":"https:\/\/pixabu.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pixabu.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pixabu.com\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/pixabu.com\/wp-json\/wp\/v2\/comments?post=14679"}],"version-history":[{"count":7,"href":"https:\/\/pixabu.com\/wp-json\/wp\/v2\/pages\/14679\/revisions"}],"predecessor-version":[{"id":22291,"href":"https:\/\/pixabu.com\/wp-json\/wp\/v2\/pages\/14679\/revisions\/22291"}],"wp:attachment":[{"href":"https:\/\/pixabu.com\/wp-json\/wp\/v2\/media?parent=14679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}