{"id":16579,"date":"2020-06-22T14:20:18","date_gmt":"2020-06-22T07:20:18","guid":{"rendered":"https:\/\/pixabu.com\/?p=16579"},"modified":"2020-06-22T14:20:18","modified_gmt":"2020-06-22T07:20:18","slug":"digital-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/pixabu.com\/digital-marketing-la-gi\/","title":{"rendered":"Digital Marketing l\u00e0 g\u00ec?"},"content":{"rendered":"
B\u01b0\u1edbc v\u00e0o cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p 4.0, trong th\u1eddi \u0111\u1ea1i m\u1ea1ng l\u01b0\u1edbi Internet ph\u1ee7 s\u00f3ng to\u00e0n c\u1ea7u, ng\u00e0nh marketing \u0111\u00e3 v\u00e0 \u0111ang c\u00f3 b\u01b0\u1edbc chuy\u1ec3n m\u00ecnh l\u1edbn. Thay v\u00ec ph\u1ea3i \u0111i qu\u1ea3ng b\u00e1 theo c\u00e1ch truy\u1ec1n th\u1ed1ng, b\u1eb1ng m\u1ed9t chi\u1ebfc laptop g\u1ecdn nh\u1eb9 b\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 lan t\u1ecfa th\u00f4ng tin \u0111\u1ebfn m\u1ecdi ng\u01b0\u1eddi kh\u1eafp m\u1ecdi v\u00f9ng mi\u1ec1n. \u0110\u00f3 ch\u00ednh l\u00e0 Digital Marketing<\/strong><\/a>. V\u1eady, Digital Marketing v\u00e0 nh\u1eefng l\u1ee3i \u00edch c\u1ee7a n\u00f3 l\u00e0 g\u00ec, c\u00e2u tr\u1ea3 l\u1eddi s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/em><\/p>\n Digital Marketing l\u00e0\u00a0c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 cho s\u1ea3n ph\u1ea9m\/th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c kh\u00e1ch h\u00e0ng, k\u00edch th\u00edch h\u00e0nh vi mua h\u00e0ng c\u1ee7a h\u1ecd. N\u00f3i d\u1ec5 hi\u1ec3u,\u00a0Digital Marketing l\u00e0\u00a0c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng m\u1ed9t ho\u1eb7c nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 tr\u00ean Internet.<\/p>\n H\u00ecnh th\u1ee9c SEO l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch marketing\u00a0l\u00e2u d\u00e0i v\u1edbi 3 y\u1ebfu t\u1ed1 quan tr\u1ecdng:<\/p>\n \u0110\u1eb7t backlinks li\u00ean k\u1ebft c\u00e1c website kh\u00e1c \u0111\u1ec3 quay l\u1ea1i trang web \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a t\u00ecm ki\u1ebfm.<\/p>\n<\/li>\n Vi\u1ebft\u00a0content chu\u1ea9n SEO, mang l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng trong t\u1eebng b\u00e0i vi\u1ebft.<\/p>\n<\/li>\n RankBrain – s\u1eed d\u1ee5ng thu\u1eadt to\u00e1n AI c\u1ee7a Google.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n Content Marketing<\/strong><\/p>\n<\/li>\n<\/ul>\n \u00a0 \u00a0 \u00a0 \u00a0 Content hay c\u00f2n \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 n\u1ed9i dung, l\u00e0 y\u1ebfu t\u1ed1 nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i c\u00f3 trong b\u1ea5t c\u1ee9 h\u00ecnh th\u1ee9c Digital Marketing n\u00e0o. V\u1edbi\u00a0 content Marketing, vi\u1ec7c ti\u1ebfp th\u1ecb n\u1ed9i dung s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u c\u00e1c t\u1eeb kh\u00f3a. T\u00ecm hi\u1ec3u c\u00e1c t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean t\u00ecm ki\u1ebfm li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m cung c\u1ea5p, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cho c\u00e1c b\u00e0i vi\u1ebft tr\u00ean website ho\u1eb7c c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i nh\u1eb1m thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n <\/p>\n SEM (Search Engine Marketing)<\/strong><\/p>\n<\/li>\n<\/ul>\n \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 SEM ho\u00e0n to\u00e0n li\u00ean quan \u0111\u1ebfn vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb t\u00ecm ki\u1ebfm, th\u00f4ng qua c\u00e1c qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google. \u0110\u00e2y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u1ea7n chu\u1ed9t (pay-per-click).<\/p>\n Social Media Marketing<\/strong><\/p>\n<\/li>\n<\/ul>\n \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Social Media Marketing hay \u0111\u01b0\u1ee3c hi\u1ec3u r\u00f5 h\u01a1n l\u00e0 h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng, ti\u1ebfp th\u1ecb x\u00e3 h\u1ed9i. N\u00f3 bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n qua c\u00e1c k\u00eanh v\u1ec1 social (m\u1ea1ng x\u00e3 h\u1ed9i). V\u1edbi m\u1ee5c \u0111\u00edch ch\u00ednh l\u00e0 thu v\u1ec1 l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c l\u1edbn cho doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi d\u00f9ng, t\u0103ng th\u00eam kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. S\u1eb5n s\u00e0ng b\u1ecf h\u1ea7u bao ra \u0111\u1ec3 s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m th\u00f4ng qua c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i m\u00ecnh \u0111ang s\u1eed d\u1ee5ng.<\/p>\n Email Marketing<\/strong><\/p>\n<\/li>\n<\/ul>\n \u00a0 \u00a0 \u00a0 \u00a0 M\u1ed7i c\u00e1 nh\u00e2n \u0111\u1ec1u c\u00f3 \u00edt nh\u1ea5t m\u1ed9t email ri\u00eang. Vi\u1ec7c ti\u1ebfp th\u1ecb qua email cho ph\u00e9p doanh nghi\u1ec7p giao ti\u1ebfp tr\u1ef1c ti\u1ebfp v\u1edbi m\u1ed9t c\u00e1 nh\u00e2n. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 h\u00ecnh th\u1ee9c Digital Marketing kh\u00e1 hi\u1ec7u qu\u1ea3, tuy nhi\u00ean b\u1ea1n ph\u1ea3i \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c n\u1ed9i dung b\u1ed5 \u00edch, c\u1ea7n thi\u1ebft v\u00e0 th\u1ef1c s\u1ef1 thu h\u00fat \u0111\u1ec3 tr\u00e1nh bi\u1ebfn th\u00f4ng tin c\u1ee7a b\u1ea1n th\u00e0nh tin r\u00e1c, g\u00e2y phi\u1ec1n to\u00e1i cho kh\u00e1ch h\u00e0ng, l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb l\u00e2u d\u00e0i.<\/p>\n \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Thay v\u00ec ph\u1ea3i b\u1ecf ra m\u1ed9t s\u1ed1 ti\u1ec1n l\u1edbn \u0111\u1ec3 th\u1ef1c hi\u1ec7n marketing theo phong c\u00e1ch truy\u1ec1n th\u1ed1ng, chi\u1ebfn l\u01b0\u1ee3c digital marketing s\u1ebd gi\u00fap c\u00e1c b\u1ea1n gi\u1ea3m b\u1edbt m\u1ed9t ph\u1ea7n kinh ph\u00ed \u0111\u1ec3 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o, b\u1ea3o tr\u00ec v\u1eadt li\u1ec7u hay ti\u1ec1n thu\u00ea m\u1eb7t b\u1eb1ng, lao \u0111\u1ed9ng. Nh\u1eefng kho\u1ea3n ti\u1ec1n n\u00e0y c\u00f3 th\u1ec3 d\u00f9ng \u0111\u1ec3 vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, \u0111\u1ea7u t\u01b0 trang thi\u1ebft b\u1ecb, lao \u0111\u1ed9ng c\u00f3 kinh nghi\u1ec7m l\u00e2u n\u0103m hay nh\u1eefng chuy\u00ean gia h\u00e0ng \u0111\u1ea7u t\u1ea1i m\u1ea3ng Digial marketing. Chung quy l\u1ea1i, n\u00f3 s\u1ebd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c kha kh\u00e1 m\u1ed9t l\u01b0\u1ee3ng v\u1ed1n.<\/p>\n \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 V\u1edbi \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a Digital Marketing l\u00e0 s\u1ef1 t\u1ef1 \u0111\u1ed9ng h\u00f3a, n\u00f3 s\u1ebd gi\u00fap c\u00e1c b\u1ea1n tr\u1ea3 l\u1eddi, ti\u1ebfp chuy\u1ec7n v\u1edbi nh\u1eefng v\u1ecb kh\u00e1ch h\u00e0ng m\u1ecdi l\u00fac m\u1ecdi n\u01a1i m\u1ecdi th\u1eddi \u0111i\u1ec3m. D\u1ecbch v\u1ee5 s\u1ebd ho\u1ea1t \u0111\u1ed9ng 24\/7 thay v\u00ec th\u1eddi gian c\u1ed1 \u0111\u1ecbnh l\u00e0 8 ti\u1ebfng\/ng\u00e0y nh\u01b0 phong c\u00e1ch truy\u1ec1n th\u1ed1ng, vi\u1ec7c n\u00e0y s\u1ebd gi\u00fap nh\u1eefng kh\u00e1ch h\u00e0ng l\u00e0m vi\u1ec7c c\u00f4ng s\u1edf, nh\u00e0 n\u01b0\u1edbc c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c b\u1ea1n l\u00fac h\u1ecd c\u00f3 th\u1eddi gian, t\u1eeb \u0111\u00f3 m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i mua h\u00e0ng v\u00e0 s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ea1o ti\u1ec1n \u0111\u1ec1 cho ho\u1ea1t \u0111\u1ed9ng kinh doanh sau n\u00e0y.<\/p>\n \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 C\u00f3 m\u1ed9t \u0111i\u1ec1u th\u00fa v\u1ecb n\u1eefa, Digital Marketing c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng th\u00f4ng tin c\u00e1 nh\u00e2n ch\u00ednh th\u1ed1ng c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng l\u1eddi m\u1eddi, l\u1eddi tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng, t\u1ea1o th\u00eam \u1ea5n t\u01b0\u1ee3ng t\u1ed1t cho c\u00e1c b\u1ea1n.<\/p>\n \u00a0 \u00a0 \u00a0 \u00a0 V\u1edbi kho\u1ea3ng c\u00e1ch xa x\u00f4i h\u00e0ng tr\u0103m ki l\u00f4 m\u00e9t hay nh\u1eefng v\u00f9ng mi\u1ec1n qu\u00ea kh\u00f3 kh\u0103n n\u1ebfu nh\u01b0 s\u1eed d\u1ee5ng phong c\u00e1ch marketing truy\u1ec1n th\u1ed1ng th\u00ec kh\u00f3 c\u00f3 th\u1ec3 lan t\u1ecfa \u0111\u1ebfn \u0111\u00f3 v\u00e0 \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t \u0111i\u1ec3m h\u1ea1n ch\u1ebf c\u1ee7a marketing truy\u1ec1n th\u1ed1ng. Tuy nhi\u00ean n\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng digital marketing th\u00ec \u0111\u00e2y kh\u00f4ng h\u1ec1 l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 kh\u00f3 nh\u1eb1n. C\u00f9ng t\u1ed1c \u0111\u1ed9 lan truy\u1ec1n \u201ckh\u1ee7ng\u201d c\u1ee7a c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0: Facebook, Twiter,.. v\u1edbi c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng ch\u00ednh th\u1ed1ng: \u0111\u00e0i truy\u1ec1n h\u00ecnh, SMS, tin nh\u1eafn \u0111i\u1ec7n tho\u1ea1i,\u2026 ch\u1ea5t l\u01b0\u1ee3ng v\u1ec1 d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c tuy\u00ean truy\u1ec1n t\u1eadn tay ng\u01b0\u1eddi s\u1eed d\u1ee5ng, b\u1ea5t k\u1ec3 v\u00f9ng mi\u1ec1n hay qu\u1ed1c gia, b\u1ea5t k\u1ec3 m\u00e0u da hay s\u1eafc t\u1ed9c. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t s\u00e2n ch\u01a1i \u201cm\u1edf\u201d cho t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p v\u00e0 l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 v\u01b0\u01a1n ra th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\n V\u1edbi nh\u1eefng \u01b0u \u0111i\u1ec3m \u00a0tuy\u1ec7t v\u1eddi c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c digital marketing, Digital marketing \u0111\u00e3, \u0111ang v\u00e0 s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch d\u00e0nh cho doanh nghi\u1ec7p v\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 tr\u00ean con \u0111\u01b0\u1eddng chinh ph\u1ee5c th\u00e0nh c\u00f4ng.<\/p>\n C\u00e1c h\u00ecnh th\u1ee9c vi\u1ebft Content d\u00e0nh cho b\u1ea1n<\/a><\/p>\n1. Digital Marketing l\u00e0 g\u00ec?<\/span><\/h2>\n
2. Digital Marketing bao g\u1ed3m nh\u1eefng h\u00ecnh th\u1ee9c n\u00e0o<\/strong><\/span><\/h2>\n
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3. \u01afu \u0111i\u1ec3m c\u1ee7a Digital Marketing<\/span><\/h2>\n
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Xem th\u00eam<\/span><\/h2>\n