{"id":16604,"date":"2020-07-04T08:17:30","date_gmt":"2020-07-04T01:17:30","guid":{"rendered":"https:\/\/pixabu.com\/?p=16604"},"modified":"2020-07-04T08:17:30","modified_gmt":"2020-07-04T01:17:30","slug":"digital-marketing-hoc-xong-lam-gi","status":"publish","type":"post","link":"https:\/\/pixabu.com\/digital-marketing-hoc-xong-lam-gi\/","title":{"rendered":"Digital Marketing \u2013 h\u1ecdc xong l\u00e0m g\u00ec?"},"content":{"rendered":"<p style=\"text-align: justify;\"><em>Digital Marketing d\u1ea7n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn kh\u00f4ng ch\u1ec9 \u0111\u1ed1i v\u1edbi nh\u00e0 s\u1ea3n xu\u1ea5t hay doanh nghi\u1ec7p m\u00e0 c\u00f2n \u0111\u1ed1i v\u1edbi c\u00e1c b\u1ea1n h\u1ecdc sinh, sinh vi\u00ean. C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1ch m\u1ea1ng C\u00f4ng Nghi\u1ec7p 4.0, Digital Marketing \u0111\u00e3 v\u00e0 \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ng\u00e0nh \u201chot\u201d, thu h\u00fat m\u1ed9t l\u01b0\u1ee3ng l\u1edbn lao \u0111\u1ed9ng. V\u1eady, c\u00f3 nh\u1eefng l\u1ef1a ch\u1ecdn g\u00ec cho c\u00e1c b\u1ea1n khi theo \u0111u\u1ed5i ng\u00e0nh Digital Marketing? B\u00e0i vi\u1ebft sau \u0111\u00e2y xin chia s\u1ebb m\u1ed9t s\u1ed1 c\u00f4ng vi\u1ec7c l\u00fd t\u01b0\u1edfng ph\u00f9 h\u1ee3p cho c\u00e1c b\u1ea1n c\u00f3 \u0111am m\u00ea v\u1edbi Digital Marketing.<\/em><\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h2><span style=\"font-size: 26px;\">Nh\u00e2n vi\u00ean SEO<\/span><\/h2>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">M\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean v\u00e0 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao \u0111\u00f3 l\u00e0 website. SEO ch\u00ednh l\u00e0 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm tr\u00ean c\u00e1c trang t\u00ecm ki\u1ebfm tin t\u1ee9c: Google, Firefox,.. C\u00f4ng vi\u1ec7c ch\u00ednh c\u1ee7a m\u1ed9t SEOer l\u00e0 x\u00e2y d\u1ef1ng n\u1ed9i dung v\u00e0 ph\u00e2n t\u00edch website, \u0111\u1eb7c bi\u1ec7t l\u00e0 ph\u00e2n t\u00edch t\u1eeb kh\u00f3a b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google Analytics, Google Keyword Planner, Google Webmaster tool \u0111\u1ec3 c\u00f3 th\u1ec3 gi\u00fap website t\u0103ng th\u1ee9 h\u1ea1ng tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Vi\u1ec7c t\u0103ng th\u1ee9 h\u1ea1ng tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c t\u0103ng \u0111\u1ed9 nh\u1eadn d\u1ea1ng c\u1ee7a website, s\u1ea3n ph\u1ea9m \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, c\u00f4ng vi\u1ec7c n\u00e0y \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c digital marketing .<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h2><span style=\"font-size: 26px;\">Nh\u00e2n vi\u00ean Advertising\/Paid Media\/Qu\u1ea3ng c\u00e1o<\/span><\/h2>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">T\u01b0\u01a1ng t\u1ef1 nh\u01b0 SEOer, nh\u00e2n vi\u00ean Advertising\/Paid Media\/Qu\u1ea3ng c\u00e1o s\u1ebd th\u01b0\u1eddng xuy\u00ean ph\u00e2n t\u00edch v\u1ec1 th\u1ee9 t\u1ef1 c\u1ee7a t\u1eeb kh\u00f3a qu\u1ea3ng c\u00e1o c\u0169ng nh\u01b0 s\u1ed1 l\u01b0\u1ee3t xem, s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Google Keyword Planner.\u00a0Hai k\u00eanh truy\u1ec1n th\u00f4ng l\u1edbn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u1edf n\u01b0\u1edbc ta \u0111\u00f3 l\u00e0 Google v\u00e0 Facebook Ads, v\u00ec v\u1eady \u0111\u00e2y l\u00e0 nh\u1eefng k\u00eanh c\u01a1 b\u1ea3n m\u00e0 m\u1ed7i marketer \u0111\u1ec1u ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c. C\u00f4ng vi\u1ec7c n\u00e0y s\u1ebd \u0111\u00f2i h\u1ecfi m\u1ed9t s\u1ed1 chi ph\u00ed l\u1edbn \u0111\u1ec3 chi tr\u1ea3 cho c\u00e1c nh\u00e0 truy\u1ec1n th\u00f4ng, v\u00ec v\u1eady b\u1ea1n ph\u1ea3i bi\u1ebft c\u00e1ch ph\u00e2n chia sao cho h\u1ee3p l\u00fd \u0111\u1ec3 t\u00e0i ch\u00ednh kh\u00f4ng b\u1ecb hao h\u1ee5t.<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h2><span style=\"font-size: 26px;\">Nh\u00e2n vi\u00ean ph\u00e1t tri\u1ec3n n\u1ed9i dung<\/span><\/h2>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Nh\u00e2n vi\u00ean ph\u00e1t tri\u1ec3n n\u1ed9i dung bao g\u1ed3m bi\u00ean t\u1eadp vi\u00ean n\u1ed9i dung, copywriter v\u00e0 media planner. C\u00f4ng vi\u1ec7c chung c\u1ee7a h\u1ecd \u0111\u1ec1u l\u00e0 vi\u1ebft, l\u00ean \u00fd t\u01b0\u1edfng cho qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p. Tuy nhi\u00ean gi\u1eefa ch\u00fang c\u0169ng c\u00f3 nh\u1eefng \u0111i\u1ec3m kh\u00e1c nhau. Copywriter \u0111\u01b0\u1ee3c hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 ng\u01b0\u1eddi c\u00f3 v\u0103n phong th\u00edch h\u1ee3p v\u1edbi vi\u1ec7c vi\u1ebft qu\u1ea3ng c\u00e1o; bi\u00ean t\u1eadp vi\u00ean n\u1ed9i dung l\u00e0 ng\u01b0\u1eddi l\u00ean \u00fd t\u01b0\u1edfng th\u00f4ng tin s\u1ea3n ph\u1ea9m,.. \u0111\u1ec3 copywriter vi\u1ebft qu\u1ea3ng c\u00e1o. C\u00f2n Media Planner kh\u00e1c v\u1edbi Copywriter \u1edf ch\u1ed7 h\u1ecd l\u00e0 ng\u01b0\u1eddi ph\u1ea3i \u0111\u01b0a ra: \u00dd t\u01b0\u1edfng l\u1edbn, concept chi\u1ebfn d\u1ecbch, c\u00e1ch v\u1eadn h\u00e0nh, ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch, qu\u1ea3n l\u00fd n\u1ed9i dung qu\u1ea3ng c\u00e1o,\u2026 \u0110\u1ed3ng th\u1eddi Planner c\u0169ng l\u00e0 ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp \u0111i pitching v\u1ec1 plan c\u1ee7a m\u00ecnh \u2013 nh\u1eb1m \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn cho c\u00f4ng ty.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-16485\" src=\"https:\/\/pixabu.com\/wp-content\/uploads\/2020\/05\/cach_viet_content_quang_cao_facebook_hieu_qua_thu_hut_hang_6.jpg\" alt=\"\" width=\"1000\" height=\"750\" srcset=\"https:\/\/pixabu.com\/wp-content\/uploads\/2020\/05\/cach_viet_content_quang_cao_facebook_hieu_qua_thu_hut_hang_6.jpg 1000w, https:\/\/pixabu.com\/wp-content\/uploads\/2020\/05\/cach_viet_content_quang_cao_facebook_hieu_qua_thu_hut_hang_6-768x576.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h2><span style=\"font-size: 26px;\">Thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda<\/span><\/h2>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Trong v\u00f4 v\u00e0n c\u00e1c s\u1ea3n ph\u1ea9m qu\u1ea3ng c\u00e1o kh\u00e1c nhau, qu\u1ea3ng c\u00e1o n\u00e0o c\u00f3 h\u00ecnh \u1ea3nh \u0111\u1eb9p v\u00e0 \u0111\u1ed9c \u0111\u00e1o s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c \u00e1nh nh\u00ecn c\u1ee7a kh\u00e1ch h\u00e0ng. \u1ea4n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng r\u1ea5t quan tr\u1ecdng, quy\u1ebft \u0111\u1ecbnh h\u1ecd s\u1ebd c\u00f3 nh\u1edb t\u1edbi t\u00ean c\u1ee7a doanh nghi\u1ec7p c\u00e1c b\u1ea1n khi mu\u1ed1n mua s\u1ea3n ph\u1ea9m hay kh\u00f4ng. V\u00ec v\u1eady, c\u00f4ng vi\u1ec7c n\u00e0y c\u0169ng kh\u00f4ng k\u00e9m ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n.<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h2><span style=\"font-size: 26px;\">Thi\u1ebft k\u1ebf web<\/span><\/h2>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">T\u01b0\u01a1ng t\u1ef1 thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda, thi\u1ebft k\u1ebf website l\u00e0 l\u00e0m vi\u1ec7c v\u1edbi giao di\u1ec7n web. Web designer s\u1ebd \u0111\u1ea3m nh\u1eadn c\u00f4ng vi\u1ec7c trau chu\u1ed1t v\u1ec1 m\u1eb7t n\u1ed9i dung, ti\u00eau ch\u00ed c\u1ee7a s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng nh\u1ea5t \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng nhi\u1ec1u nh\u1ea5t. Hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 n\u1ebfu v\u00ed thi\u1ebft k\u1ebf l\u00e0 \u0111\u1ed3 h\u1ecda l\u00e0 h\u01b0\u01a1ng th\u01a1m c\u1ee7a caf\u00e9 thu h\u00fat \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean c\u1ee7a th\u1ef1c kh\u00e1ch th\u00ec thi\u1ebft k\u1ebf web s\u1ebd l\u00e0 h\u01b0\u01a1ng v\u1ecb caf\u00e9 n\u00edu gi\u1eef th\u1ef1c kh\u00e1ch l\u1ea1i.<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h2><span style=\"font-size: 26px;\">Nh\u00e2n vi\u00ean ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/span><\/h2>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Nhi\u1ec7m v\u1ee5 ch\u00ednh c\u1ee7a nh\u00e2n vi\u00ean ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 ph\u00e2n t\u00edch c\u00e1c h\u00e0nh vi, \u0111\u1eb7c \u0111i\u1ec3m, s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng nh\u1eb1m \u0111\u01b0a ra gi\u1ea3i ph\u00e1p \u0111\u1ec3 c\u1ea3i ti\u1ebfn website hay \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing sao cho ph\u00f9 h\u1ee3p nh\u1ea5t. M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u01b0\u1eddng g\u1eb7p l\u00e0: SPSS, Google Analytic, Facebook Insight,\u2026<\/p>\n<h2><span style=\"font-size: 26px;\">Xem th\u00eam<\/span><\/h2>\n<hr \/>\n<p><a href=\"https:\/\/pixabu.com\/dao-tao\/digital-marketing-nganh-hoc-xuat-phat-tu-thuc-tien\/\">Digital Marketing l\u00e0 g\u00ec ?<\/a><\/p>\n<p><a href=\"https:\/\/pixabu.com\/dao-tao\/cac-buoc-de-co-mot-chien-luoc-digital-marketing-hoan-hao\/\">C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing ho\u00e0n h\u1ea3o<\/a><\/p>\n<p><a href=\"https:\/\/pixabu.com\/tin-tuc\/5-kien-thuc-digital-marketing-co-ban-ma-ban-can-biet-trong-kinh-doanh\/\">5 ki\u1ebfn th\u1ee9c Digital Marketing c\u01a1 b\u1ea3n nh\u1ea5t trong kinh doanh m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft<\/a><\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>Digital Marketing d\u1ea7n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn kh\u00f4ng ch\u1ec9 \u0111\u1ed1i v\u1edbi nh\u00e0 s\u1ea3n xu\u1ea5t hay doanh nghi\u1ec7p m\u00e0 c\u00f2n \u0111\u1ed1i v\u1edbi c\u00e1c b\u1ea1n h\u1ecdc sinh, sinh vi\u00ean. C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1ch m\u1ea1ng C\u00f4ng Nghi\u1ec7p 4.0, Digital Marketing \u0111\u00e3 v\u00e0 \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ng\u00e0nh \u201chot\u201d, thu h\u00fat m\u1ed9t l\u01b0\u1ee3ng l\u1edbn lao \u0111\u1ed9ng. [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":16513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,64,66,68],"tags":[183,297,621],"class_list":["post-16604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dao-tao","category-sinh-vien","category-tuyen-sinh","category-tin-tuc","tag-digital-marketing-ra-lam-gi","tag-hoc-digital-marketing-o-hue","tag-nhung-loi-ich-cua-digital-marketing"],"_links":{"self":[{"href":"https:\/\/pixabu.com\/wp-json\/wp\/v2\/posts\/16604"}],"collection":[{"href":"https:\/\/pixabu.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pixabu.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pixabu.com\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/pixabu.com\/wp-json\/wp\/v2\/comments?post=16604"}],"version-history":[{"count":0,"href":"https:\/\/pixabu.com\/wp-json\/wp\/v2\/posts\/16604\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pixabu.com\/wp-json\/wp\/v2\/media\/16513"}],"wp:attachment":[{"href":"https:\/\/pixabu.com\/wp-json\/wp\/v2\/media?parent=16604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pixabu.com\/wp-json\/wp\/v2\/categories?post=16604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pixabu.com\/wp-json\/wp\/v2\/tags?post=16604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}