{"id":17148,"date":"2020-12-09T17:03:36","date_gmt":"2020-12-09T10:03:36","guid":{"rendered":"https:\/\/pixabu.com\/?p=17148"},"modified":"2020-12-09T17:03:36","modified_gmt":"2020-12-09T10:03:36","slug":"dau-la-nhung-ky-nang-thuc-su-can-thiet-cua-digital-marketing","status":"publish","type":"post","link":"https:\/\/pixabu.com\/dau-la-nhung-ky-nang-thuc-su-can-thiet-cua-digital-marketing\/","title":{"rendered":"\u0110\u00e2u l\u00e0 nh\u1eefng k\u1ef9 n\u0103ng th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a Digital marketing?"},"content":{"rendered":"

\u0110\u00e3 c\u00f3 qu\u00e1 nhi\u1ec1u b\u00e0i vi\u1ebft \u0111\u1ecbnh ngh\u0129a v\u1ec1 Digital Marketing l\u00e0 g\u00ec, ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 g\u00ec r\u1ed3i. Ch\u00ednh v\u00ec v\u1eady, b\u00e0i vi\u1ebft sau s\u1ebd kh\u00f4ng \u0111i s\u00e2u v\u00e0o \u0111\u1ecbnh ngh\u0129a. \u0110\u01a1n gi\u1ea3n, digital marketing l\u00e0 t\u1eadp con c\u1ee7a ng\u00e0nh marketing. Ti\u1ebfp th\u1ecb tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng trong m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1, v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. <\/em><\/strong>V\u1eady, \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t Digital marketer, Fresher hay Intern c\u1ea7n nh\u1eefng k\u1ef9 n\u0103ng c\u01a1 b\u1ea3n n\u00e0o \u0111\u1ec3 \u201cb\u01b0\u1edbc\u201d v\u00e0o ngh\u1ec1?<\/em><\/strong><\/p>\n

Data Analysis<\/strong><\/h4>\n

Ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 m\u1ea3ng v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed9t marketer n\u00f3i chung. \u0110\u1ed1i v\u1edbi digital marketing c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Ph\u1ea7n l\u1edbn c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing (ti\u1ebfp th\u1ecb) \u0111\u1ec1u di\u1ec5n ra tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1. C\u00e1c Marketer s\u1ebd d\u1ec5 d\u00e0ng tracking \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u d\u1ef1a tr\u00ean c\u00e1c tools (c\u00f4ng c\u1ee5) \u0111\u1ec3 ph\u00e2n t\u00edch. M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn v\u00e0 mi\u1ec5n ph\u00ed m\u00e0 c\u00e1c b\u1ea1n fresher c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u:<\/p>\n

\"\"<\/p>\n

Google Analytics<\/strong><\/h4>\n

\u0110\u1ed1i v\u1edbi website, Google Analytics ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn v\u00e0 quan tr\u1ecdng nh\u1ea5t. \u0110\u1eb7c bi\u1ec7t c\u00f4ng c\u1ee5 n\u00e0y ho\u00e0n to\u00e0n free v\u00e0 ch\u1ec9 c\u1ea7n c\u00f3 website l\u00e0 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ngay. Ch\u00fang gi\u00fap b\u1ea1n \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp trang web, l\u01b0\u1ee3ng ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c, s\u1ed1 l\u1ea7n click chu\u1ed9t v\u00e0 nhi\u1ec1u ch\u1ec9 s\u1ed1 kh\u00e1c. T\u00f3m l\u1ea1i, Google Analytics l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng c\u00e1c ch\u1ec9 s\u1ed1 tr\u00ean website. Gi\u00fap c\u00e1c marketer c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u l\u1eadp b\u00e1o c\u00e1o v\u00e0 \u0111\u1ec1 ra chi\u1ebfn l\u01b0\u1ee3c cho h\u01b0\u1edbng \u0111i ti\u1ebfp theo.<\/p>\n

Facebook Insight<\/strong><\/h4>\n

Facebook Insight l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u00f3 th\u1ec3 coi l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n theo d\u00f5i t\u01b0\u01a1ng t\u00e1c ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c fanpage Facebook c\u1ee7a h\u1ecd. C\u00e1c qu\u1ea3n tr\u1ecb vi\u00ean tr\u00ean trang \u0111\u1ec1u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c Facebook Insight v\u00e0 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n theo d\u00f5i s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean trang c\u1ee7a b\u1ea1n, t\u1eeb \u0111\u00f3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a trang. Suy cho c\u00f9ng, facebook insight c\u0169ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 gi\u00fap cho c\u00e1c marketer c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3.<\/p>\n

Instagram Insight<\/strong><\/h4>\n

C\u0169ng gi\u1ed1ng v\u1edbi facebook, Instagram l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u00f3 s\u1eb5n tr\u00ean n\u1ec1n t\u1ea3ng IG \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch c\u00e1c s\u1ed1 li\u1ec7u.<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 3 c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u00e0 mi\u1ec5n ph\u00ed d\u00e0nh cho nh\u1eefng b\u1ea1n fresher c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u \u0111\u1ec3 l\u00e0m quen v\u00e0 s\u1eed d\u1ee5ng cho c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh.<\/p>\n

SEO\/SEM <\/strong><\/h4>\n

SEO (Search engine optimization) v\u00e0 SEM (Search engine marketing) c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 chi\u1ebfn l\u01b0\u1ee3c m\u00e0 ng\u01b0\u1eddi marketer s\u1ebd d\u00f9ng keyword \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a s\u1ef1 t\u00ecm ki\u1ebfm. T\u1eeb \u0111\u00f3 l\u00f4i k\u00e9o \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. Trong \u0111\u00f3 SEO l\u00e0 chi\u1ebfn thu\u1eadt t\u00ecm ki\u1ebfm mi\u1ec5n ph\u00ed c\u00f2n SEM l\u00e0 chi\u1ebfn thu\u1eadt t\u00ecm ki\u1ebfm t\u00ednh ph\u00ed.<\/p>\n

Ngo\u00e0i ra \u0111\u1ec3 chuy\u00ean s\u00e2u h\u01a1n v\u1ec1 SEO, ch\u00fang ta c\u1ea7n bi\u1ebft th\u00eam v\u1ec1 SEO l\u00e0 c\u00f4ng c\u1ee5 c\u1ea7n li\u00ean t\u1ee5c ph\u00e1t tri\u1ec3n \u0111\u1ec3 theo k\u1ecbp c\u00e1c thu\u1eadt to\u00e1n lu\u00f4n thay \u0111\u1ed5i c\u1ee7a Google. Nh\u01b0ng c\u00f3 m\u1ed9t \u0111i\u1ec1u kh\u00f4ng \u0111\u1ed5i, SEO \u0111\u01b0\u1ee3c t\u1ea1o th\u00e0nh t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u00ean trang (on-page) v\u00e0 ngo\u00e0i trang (off-page) nh\u01b0 hai tr\u1ee5 c\u1ed9t ch\u00ednh.<\/p>\n

Content Marketing<\/strong><\/h4>\n

N\u1ed9i dung (Content) l\u00e0 c\u00e1i thu h\u00fat v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng d\u00f9 cho \u0111\u00f3 l\u00e0 website, video, social media hay blog. N\u00f3 c\u00f3 th\u1ec3 l\u00e0 b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm online: whitepapers, case studies, s\u00e1ch h\u01b0\u1edbng d\u1eabn v\u00e0 r\u1ea5t nhi\u1ec1u th\u1ee9 kh\u00e1c n\u1eefa. Hi\u1ec3u r\u00f5 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a content, c\u00e1ch t\u1ea1o ra content, hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3 v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng t\u1ed1t nh\u1ea5t s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ed9t l\u01b0\u1ee3ng ki\u1ebfn th\u1ee9c kh\u1ed5ng l\u1ed3 \u0111\u1ee7 \u0111\u1ec3 bi\u1ebft v\u1ec1 b\u1ea5t c\u1ee9 vai tr\u00f2 n\u00e0o trong digital marketing. B\u1ea1n c\u0169ng c\u1ea7n t\u00ecm hi\u1ec3u content n\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau bao g\u1ed3m c\u1ea3 tr\u00ean social media. L\u00e0 m\u1ed9t marketer, b\u1ea1n r\u1ea5t c\u1ea7n c\u00f3 t\u01b0 duy v\u1ec1 n\u1ed9i dung \u0111\u1ec3 c\u00f3 th\u1ec3 ch\u1ecdn h\u01b0\u1edbng \u0111i v\u00e0 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n

Qu\u1ea3ng c\u00e1o PPC (pay per click)<\/strong><\/h4>\n

PPC l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm, b\u1ea1n ph\u1ea3i tr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n<\/p>\n

Ngo\u00e0i Google Ads, Qu\u1ea3ng c\u00e1o Facebook c\u0169ng l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng PPC ph\u1ed5 bi\u1ebfn. \u0110\u00e2y l\u00e0 hai s\u1ef1 th\u1eadt th\u00fa v\u1ecb \u0111\u1ec3 b\u1ea1n suy ngh\u0129 l\u1ea1i:<\/p>\n

Design Thinking<\/strong><\/h4>\n

V\u00ec sao l\u1ea1i l\u00e0 Thinking m\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 Graphic Design hay Web Design? Tr\u01b0\u1edbc ti\u00ean, b\u1ea1n ph\u1ea3i hi\u1ec3u r\u00f5 c\u1ed1t l\u00f5i gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t ng\u01b0\u1eddi l\u00e0m marketing. Marketer l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u1edf gi\u1eefa nh\u1eefng b\u1ed9 ph\u1eadn chuy\u00ean m\u00f4n h\u00f3a, \u0111\u1ec1 ra chi\u1ebfn l\u01b0\u1ee3c v\u00e0 h\u01b0\u1edbng \u0111i \u0111\u1ec3 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m. Vi\u1ec7c thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh \u0111\u1eb9p hay thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng cho web ho\u1eb7c app c\u1ee7a b\u1ea1n, \u0111\u00e2y l\u00e0 c\u00f4ng vi\u1ec7c chuy\u00ean m\u00f4n h\u00f3a. Th\u00f4ng th\u01b0\u1eddng Graphic Designer v\u00e0 UI\/UX designer s\u1ebd \u0111\u1ea3m nhi\u1ec7m ph\u1ea7n vi\u1ec7c chuy\u00ean m\u00f4n n\u00e0y. V\u1eady th\u00ec m\u1ed9t b\u1ea1n fresher marketer ch\u1ec9 c\u1ea7n trang b\u1ecb cho m\u00ecnh t\u01b0 duy t\u1ed1t v\u1ec1 h\u00ecnh \u1ea3nh c\u0169ng nh\u01b0 t\u01b0 duy v\u1ec1 vi\u1ec7c tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t vai tr\u00f2 c\u1ee7a m\u00ecnh.<\/p>\n

\"\"<\/p>\n

UI\/UX Design (user interface, user experience)<\/strong><\/h4>\n

Hi\u1ec3u \u0111\u01a1n gi\u1ea3n nh\u1ea5t UI\/UX design l\u00e0 thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. Trong \u0111\u00f3 UX c\u00f3 ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m cung c\u1ea5p tr\u1ea3i nghi\u1ec7m c\u00f3 \u00fd ngh\u0129a v\u00e0 c\u00f3 li\u00ean quan cho ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c thi\u1ebft k\u1ebf to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh \u1ee9ng d\u1ee5ng v\u00e0 t\u00edch h\u1ee3p s\u1ea3n ph\u1ea9m, bao g\u1ed3m nhi\u1ec1u kh\u00eda c\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u (branding), thi\u1ebft k\u1ebf (design), kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng (usability) v\u00e0 ch\u1ee9c n\u0103ng (function).<\/p>\n

T\u1eeb nh\u1eefng kh\u00e1i ni\u1ec7m \u1edf tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01a1n gi\u1ea3n \u0111\u00e2y l\u00e0 m\u1ed9t \u201clevel\u201d cao h\u01a1n c\u1ee7a graphic designer. \u1ede nh\u1eefng b\u01b0\u1edbc m\u1edbi v\u00e0o ngh\u1ec1, th\u1ee9 b\u1ea1n c\u1ea7n ch\u1ec9 l\u00e0 nh\u1eefng l\u00fd thuy\u1ebft v\u00e0 t\u01b0 duy v\u1ec1 UI\/UX design \u0111\u1ec3 c\u00f3 th\u1ec3 giao ti\u1ebfp v\u1edbi c\u00e1c b\u1ea1n chuy\u00ean l\u00e0m l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n

Coding\/developer<\/strong><\/h4>\n

Coding ho\u1eb7c developer l\u00e0 m\u1ed9t l\u1eadp tr\u00ecnh vi\u00ean hay c\u00f2n \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 m\u1ed9t k\u1ef9 s\u01b0 ph\u1ea7n m\u1ec1m. \u0110\u00e2y l\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00e1c ng\u00f4n ng\u1eef l\u1eadp tr\u00ecnh \u0111\u1ec3 b\u1ea3o d\u01b0\u1ee1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a m\u00e1y t\u00ednh. T\u1eeb \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y \u0111\u00e2y c\u0169ng kh\u00f4ng ho\u00e0n to\u00e0n l\u00e0 m\u1ed9t k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft cho m\u1ed9t fresher.<\/p>\n

T\u00f3m l\u1ea1i, nh\u1eefng k\u1ef9 n\u0103ng tr\u00ean \u0111\u1ec1u l\u00e0 nh\u1eefng th\u1ee9 m\u1ed9t digital marketer c\u1ea7n v\u00e0 n\u00ean c\u00f3. Nh\u1eefng k\u1ef9 n\u0103ng kh\u00f3 h\u01a1n c\u00f3 th\u1ec3 khi b\u1ea1n \u0111\u00e3 \u201clevel up\u201d \u0111\u01b0\u1ee3c nh\u1eefng chuy\u00ean m\u00f4n trong ngh\u1ec1 c\u1ee7a m\u00ecnh r\u1ed3i th\u00ec h\u00e3y ti\u1ebfp t\u1ee5c trau d\u1ed3i b\u1ea3n th\u00e2n m\u00ecnh. B\u1ea1n c\u00e0ng bi\u1ebft nhi\u1ec1u skill th\u00ec ch\u00ednh b\u1ea1n c\u0169ng c\u00e0ng tr\u1edf n\u00ean gi\u00e1 tr\u1ecb h\u01a1n.<\/em><\/p>\n

Xem th\u00eam<\/h4>\n
\n

> T\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 Digital Marketing.<\/a><\/p>\n

>\u00a0Ph\u00e2n bi\u1ec7t gi\u1eefa Digital Marketing v\u00e0 Online Marketing<\/a><\/p>\n\n

\n\n\t\t\n
    \n\t\t\t <\/ul>\n <\/div> \n","protected":false},"excerpt":{"rendered":"

    \u0110\u00e3 c\u00f3 qu\u00e1 nhi\u1ec1u b\u00e0i vi\u1ebft \u0111\u1ecbnh ngh\u0129a v\u1ec1 Digital Marketing l\u00e0 g\u00ec, ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 g\u00ec r\u1ed3i. Ch\u00ednh v\u00ec v\u1eady, b\u00e0i vi\u1ebft sau s\u1ebd kh\u00f4ng \u0111i s\u00e2u v\u00e0o \u0111\u1ecbnh ngh\u0129a. \u0110\u01a1n gi\u1ea3n, digital marketing l\u00e0 t\u1eadp con c\u1ee7a ng\u00e0nh marketing. Ti\u1ebfp th\u1ecb tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1, ti\u1ebfp c\u1eadn kh\u00e1ch […]<\/p>\n","protected":false},"author":25,"featured_media":17149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,64,68,69],"tags":[],"class_list":["post-17148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dao-tao","category-sinh-vien","category-tin-tuc","category-tin-tuc-chung"],"_links":{"self":[{"href":"https:\/\/pixabu.com\/wp-json\/wp\/v2\/posts\/17148"}],"collection":[{"href":"https:\/\/pixabu.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pixabu.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pixabu.com\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/pixabu.com\/wp-json\/wp\/v2\/comments?post=17148"}],"version-history":[{"count":0,"href":"https:\/\/pixabu.com\/wp-json\/wp\/v2\/posts\/17148\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pixabu.com\/wp-json\/wp\/v2\/media\/17149"}],"wp:attachment":[{"href":"https:\/\/pixabu.com\/wp-json\/wp\/v2\/media?parent=17148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pixabu.com\/wp-json\/wp\/v2\/categories?post=17148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pixabu.com\/wp-json\/wp\/v2\/tags?post=17148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}