{"id":17363,"date":"2021-01-10T20:01:26","date_gmt":"2021-01-10T13:01:26","guid":{"rendered":"https:\/\/pixabu.com\/?p=17363"},"modified":"2021-01-10T20:01:26","modified_gmt":"2021-01-10T13:01:26","slug":"9-ky-nang-thiet-yeu-trong-dao-tao-nhan-vien-marketing-hien-nay","status":"publish","type":"post","link":"https:\/\/pixabu.com\/9-ky-nang-thiet-yeu-trong-dao-tao-nhan-vien-marketing-hien-nay\/","title":{"rendered":"9 k\u1ef9 n\u0103ng thi\u1ebft y\u1ebfu trong \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean Marketing hi\u1ec7n nay"},"content":{"rendered":"
\u0110\u00e0o t\u1ea1o nh\u00e2n vi\u00ean Marketing l\u00e0 m\u1ed9t trong nh\u1eefng ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng m\u00e0 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ch\u00fa tr\u1ecdng n\u1ebfu mu\u1ed1n s\u1edf h\u1eefu m\u1ed9t \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean h\u1ed9i t\u1ee5 \u0111\u1ea7y \u0111\u1ee7 c\u00e1c n\u0103ng l\u1ef1c, ph\u1ea9m ch\u1ea5t c\u1ea7n thi\u1ebft ph\u1ee5c v\u1ee5 cho y\u00eau c\u1ea7u c\u00f4ng vi\u1ec7c. H\u01a1n th\u1ebf n\u1eefa, marketing l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c r\u1ea5t v\u00f4 c\u00f9ng \u0111a d\u1ea1ng n\u00ean khi x\u00e2y d\u1ef1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean, nh\u00e0 qu\u1ea3n l\u00fd ph\u1ea3i l\u00ean m\u1ed9t k\u1ebf ho\u1ea1ch th\u1ef1c s\u1ef1 chi ti\u1ebft v\u00e0 ph\u00f9 h\u1ee3p cho t\u1eebng v\u1ecb tr\u00ed, c\u1ea5p b\u1eadc ri\u00eang.<\/em><\/strong><\/p>\n \u00a0<\/em><\/strong>V\u00e0 \u0111\u1ec3 c\u00f3 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o hi\u1ec7u qu\u1ea3 gi\u00fap cho c\u00e1c nh\u00e2n vi\u00ean marketing ph\u00e1t huy h\u1ebft nh\u1eefng t\u1ed1 ch\u1ea5t, k\u1ef9 n\u0103ng c\u1ee7a m\u00ecnh trong c\u00f4ng vi\u1ec7c chuy\u00ean m\u00f4n th\u00ec 9 k\u1ef9 n\u0103ng thi\u1ebft y\u1ebfu trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y l\u00e0 \u0111i\u1ec1u m\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n ph\u1ea3i quan t\u00e2m.<\/p>\n \u0110\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai m\u1ed9t k\u1ebf ho\u1ea1ch marketing hi\u1ec7u qu\u1ea3 th\u00ec \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean m\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c \u0111\u00f3 ch\u00ednh l\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 xu h\u01b0\u1edbng c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Do \u0111\u00f3, nh\u00e2n vi\u00ean ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0:\u00a0 xu h\u01b0\u1edbng hi\u1ec7n \u0111\u1ea1i, m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4\/vi m\u00f4, nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh hay kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a s\u1ea3n ph\u1ea9m,\u2026<\/p>\n <\/p>\n K\u1ef9 n\u0103ng nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng n\u00ean \u0111\u01b0\u1ee3c trau d\u1ed3i trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u1ea7n ph\u1ea3i b\u1ed5 sung trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o n\u0103ng l\u1ef1c cho nh\u00e2n vi\u00ean marketing hi\u1ec7n \u0111\u1ea1i.<\/p>\n Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3, nh\u01b0ng tr\u01b0\u1edbc m\u1ed9t th\u1ecb tr\u01b0\u1eddng v\u00f4 c\u00f9ng l\u1edbn v\u1edbi r\u1ea5t nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111a d\u1ea1ng th\u00ec vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o s\u1ea3n ph\u1ea9m \u0111\u00f3 \u0111\u00e1nh tr\u00fang v\u00e0o th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng, thu l\u1ea1i hi\u1ec3u qu\u1ea3 kinh doanh \u1ea5n t\u01b0\u1ee3ng th\u00ec c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o k\u1ef9 n\u0103ng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee7a nh\u00e2n vi\u00ean marketing.<\/p>\n <\/p>\n Trong \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean marketing, k\u1ef9 n\u0103ng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u0169ng l\u00e0 m\u1ed9t k\u1ef9 n\u0103ng quan tr\u1ecdng gi\u00fap cho nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n n\u1eafm v\u1eefng \u0111\u01b0\u1ee3c c\u00e1ch th\u1ee9c nghi\u00ean c\u1ee9u, x\u00e2y d\u1ef1ng v\u00e0 k\u1ef9 n\u0103ng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c.<\/p>\n Ch\u1eb3ng c\u00f3 doanh nghi\u1ec7p n\u00e0o l\u00e0 kh\u00f4ng c\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong doanh nghi\u1ec7p ch\u1eafc ch\u1eafn s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh. N\u1eafm v\u1eefng \u0111\u01b0\u1ee3c k\u1ef9 n\u0103ng ph\u00e2n t\u00edch kh\u1ea3 n\u0103ng c\u1ea1nh tranh, nh\u00e2n vi\u00ean marketing c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed ch\u00ednh x\u00e1c c\u1ee7a doanh nghi\u1ec7p m\u00ecnh \u0111ang n\u1eb1m \u1edf \u0111\u00e2u tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay, l\u1ee3i th\u1ebf c\u1ee7a m\u00ecnh l\u00e0 g\u00ec so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f9ng l\u0129nh v\u1ef1c v\u00e0 \u0111\u00e2u l\u00e0 nh\u1eefng \u0111i\u1ec3m y\u1ebfu, \u0111i\u1ec3m m\u1ea1nh c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng k\u1ebf ho\u1ea1ch ph\u00f9 h\u1ee3p.<\/p>\n Ngo\u00e0i ra, \u0111\u1ec3 c\u00f3 c\u01a1 s\u1edf cho vi\u1ec7c l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi kh\u1ea3 n\u0103ng c\u1ee7a doanh nghi\u1ec7p hi\u1ec7n t\u1ea1i th\u00ec k\u1ef9 n\u0103ng x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u0169ng l\u00e0 m\u1ed9t n\u1ed9i dung quan tr\u1ecdng trong \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean marketing hi\u1ec7n nay.<\/p>\n M\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng ch\u1eafc ch\u1eafn kh\u00f4ng th\u1ec3 thi\u1ebfu m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 t\u00e2m huy\u1ebft c\u1ee7a c\u1ea3 \u0111\u1ed9i ng\u0169 marketing. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ho\u1ea1ch \u0111\u1ecbnh marketing mix v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng k\u1ebf ho\u1ea1ch marketing chi ti\u1ebft, do \u0111\u00f3 t\u1eeb nh\u00e2n vi\u00ean \u0111\u1ebfn c\u00e1c c\u1ea5p qu\u1ea3n l\u00fd trong doanh nghi\u1ec7p c\u1ea7n trau d\u1ed3i k\u1ef9 n\u0103ng n\u00e0y m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n v\u00e0 c\u00f3 hi\u1ec7u qu\u1ea3.<\/p>\n Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y t\u00ednh c\u1ea1nh tranh \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng xuy\u00ean ph\u1ea3i \u0111\u01b0a ra nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi nh\u1ea5t \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n nay. Th\u1ebf nh\u01b0ng, theo m\u1ed9t th\u1ed1ng k\u00ea th\u1ef1c t\u1ebf th\u00ec c\u00f3 \u0111\u1ebfn 70% s\u1ea3n ph\u1ea9m m\u1edbi ra m\u1eaft c\u1ee7a c\u00e1c doanh nghi\u1ec7p l\u00e0 r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng th\u1ea5t b\u1ea1i trong 1 \u2013 2 n\u0103m \u0111\u1ea7u ti\u00ean. Do v\u1eady, nhi\u1ec7m v\u1ee5 c\u1ee7a nh\u00e2n vi\u00ean marketing kh\u00f4ng ch\u1ec9 t\u00ecm ki\u1ebfm nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi m\u00e0 c\u00f2n c\u00f3 k\u1ef9 n\u0103ng x\u00e1c \u0111\u1ecbnh nh\u1eefng nguy\u00ean t\u1eafc v\u00e0 \u0111\u01b0a ra m\u1ed9t quy tr\u00ecnh ph\u00e1t tri\u1ec3n th\u00edch h\u1ee3p, gi\u00fap doanh nghi\u1ec7p h\u1ea1n ch\u1ebf \u0111\u01b0\u1ee3c nh\u1eefng r\u1ee7i ro trong kinh doanh.<\/p>\n <\/p>\n L\u00e0m sao \u0111\u1ec3 s\u1ea3n ph\u1ea9m c\u00f3 m\u1ed9t gi\u00e1 th\u00e0nh h\u1ee3p l\u00fd gi\u00fap doanh nghi\u1ec7p thu l\u1ea1i l\u1ee3i nhu\u1eadn l\u1edbn hay nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i gi\u1ea3m gi\u00e1 h\u1ea5p d\u1eabn kh\u00e1ch h\u00e0ng m\u00e0 v\u1eabn thu l\u1ea1i nh\u1eefng gi\u00e1 tr\u1ecb nh\u1ea5t \u0111\u1ecbnh cho doanh s\u1ed1? T\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c n\u1ebfu nh\u01b0 nh\u00e2n vi\u00ean marketing ph\u00e1t huy \u0111\u01b0\u1ee3c k\u1ef9 n\u0103ng x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 trong k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh.<\/p>\n B\u1ea5t c\u1ee9 m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 n\u00e0o m\u00e0 doanh nghi\u1ec7p mu\u1ed1n kinh doanh hi\u1ec7u qu\u1ea3 v\u00e0 thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cao th\u00ec ph\u1ea3i th\u00f4ng qua m\u1ed9t quy tr\u00ecnh truy\u1ec1n th\u00f4ng chi ti\u1ebft. B\u1eb1ng c\u00e1c k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng \u0111\u1ec3 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 h\u1ecd nh\u1edb \u0111\u1ebfn t\u00ean, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 sau \u0111\u00f3 l\u00e0 c\u00f3 thi\u1ec7n c\u1ea3m v\u1edbi s\u1ea3n ph\u1ea9m sau khi \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m.<\/p>\n Ph\u00e1t tri\u1ec3n m\u1ed9t k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng t\u1ed1t l\u00e0 khi nh\u00e2n vi\u00ean marketing s\u1eed d\u1ee5ng t\u1ed1t nh\u1eefng k\u1ef9 n\u0103ng nh\u01b0 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng nh\u1eefng c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng ph\u1ed5 bi\u1ebfn hi\u1ec7n nay.<\/p>\n Trong c\u00e1ch quy tr\u00ecnh x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u1eb7c bi\u1ec7t nh\u1ea5n m\u1ea1nh vi\u1ec7c x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u l\u00e0m sao cho khi kh\u00e1ch h\u00e0ng nh\u1eafc t\u1edbi doanh nghi\u1ec7p l\u00e0 nh\u1eafc t\u1edbi m\u1ed9t c\u00e1i t\u00ean g\u1ea7n g\u0169i, c\u00f3 thi\u1ec7n c\u1ea3m v\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng nh\u1ea5t. Ch\u00ednh v\u00ec th\u1ebf m\u00e0, trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean marketing, k\u1ef9 n\u0103ng x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft v\u00e0 ph\u1ea3i ch\u00fa tr\u1ecdng.<\/p>\n <\/p>\n \u0110\u1ec3 nhanh ch\u00f3ng th\u00edch nghi v\u1edbi nh\u1eefng thay \u0111\u1ed5i v\u00e0 y\u00eau c\u1ea7u c\u1ee7a k\u1ef7 nguy\u00ean s\u1ed1 h\u00f3a 4.0, trong c\u00e1ch ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean marketing \u0111\u00e3 c\u00f3 nhi\u1ec1u s\u1ef1 \u0111\u1ed5i m\u1edbi \u0111\u00e1ng k\u1ec3, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 cao c\u00f9ng c\u00e1c k\u00eanh marketing online nh\u1eb1m khai th\u00e1c v\u00e0 ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng.<\/p>\n Hi\u1ec7n nay, m\u1ed9t s\u1ed1 k\u00eanh marketing ph\u1ed5 bi\u1ebfn th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0: facebook, website, mobile, google plus, youtube,\u2026<\/p>\n H\u00e3y \u0111\u1ebfn v\u1edbi ng\u00e0nh QTKD, chuy\u00ean ng\u00e0nh Digital Marketing c\u1ee7a tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Ph\u00fa Xu\u00e2n Hu\u1ebf \u0111\u1ec3 c\u00f9ng t\u00ecm hi\u1ec3u v\u00e0 r\u00e8n luy\u1ec7n c\u00e1c k\u1ef9 n\u0103ng Marketing hi\u1ec7n \u0111\u1ea1i v\u1edbi m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e0o t\u1ea1o th\u1ef1c chi\u1ebfn \u0111\u1ea7y n\u0103ng \u0111\u1ed9ng.<\/em><\/p>\n > Kho\u00e1 h\u1ecdc Digital Marketing ng\u1eafn h\u1ea1n t\u1ea1i Hu\u1ebf<\/a><\/p>\n > K\u0129 n\u0103ng c\u1ea7n thi\u1ebft c\u1ee7a ng\u01b0\u1eddi l\u00e0m Marketing<\/a><\/p>\n\n Kh\u1ea3 n\u0103ng nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng<\/strong><\/h5>\n
K\u1ef9 n\u0103ng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/strong><\/h5>\n
Ph\u00e2n t\u00edch kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong><\/h5>\n
L\u00ean k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong><\/h5>\n
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Xem th\u00eam<\/h5>\n
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